5 Things to Do When Business Is Slow
5 Things To Do When Business Is Slow
I think the winter months right after the holidays in the Midwest can drag on for what seems like forever if you're a photographer and you don't have a dedicated indoor space for shooting. So, instead of sitting at your desk hitting the refresh button on your email or checking your Facebook messages 24/7 to see if any inquiries are coming in, why not spend that time doing a few things that will help your business in the long run?
Today I'm sharing 5 simple things you can do when business is slow. These will not only help you now, but they'll also help you later when things get a little busier.
1. Update Your Website
Really, this should be a no-brainer. Do you need to update the images in your portfolio? When was the last time you checked to make sure your contact form was working? Take an afternoon and make a checklist of any changes that need to be made and be sure to tackle those tasks ASAP.
2. Schedule Your Content
Save yourself some time later and schedule a few blog post to publish over the next month. You can do the same with your social media accounts as well using apps like Buffer, Hootsuite, and Planoly among a few others. This is something you should do on a monthly basis because it keeps your content in front of those who are interested in your work.
3. Learn Something New
Even though business may be slow, you still need to keep growing as an artist. Attend a conference, retreat, or enroll in an online course to advance your skills. These are also a way to make friends in the industry...it's a win-win!
4. Service Your Equipment
There is never a better time to have your equipment professionally cleaned and serviced than when business is slow. Your cameras and lenses will come back to you ready for the busy season ahead and you'll be confident that they are all working in tip-top shape.
5. Update Your Contracts
Go over your contracts with an attorney to make sure they are 100% legal and be sure to ask them to change or add any clauses to address any issues that arose over the past year. Speaking from experience, my contracts have changed A LOT over the years and I'm sure yours will, too!